Chairman's Letter - 1977

Chairman’s Letter - 1977

BERKSHIRE HATHAWAY INC.

To the Stockholders of Berkshire Hathaway Inc.:

Operating earnings in 1977 of $21,904,000, or $22.54 per

share, were moderately better than anticipated a year ago. Of

these earnings, $1.43 per share resulted from substantial

realized capital gains by Blue Chip Stamps which, to the extent

of our proportional interest in that company, are included in our

operating earnings figure. Capital gains or losses realized

directly by Berkshire Hathaway Inc. or its insurance subsidiaries

are not included in our calculation of operating earnings. While

too much attention should not be paid to the figure for any

single year, over the longer term the record regarding aggregate

capital gains or losses obviously is of significance.

Textile operations came in well below forecast, while the

results of the Illinois National Bank as well as the operating

earnings attributable to our equity interest in Blue Chip Stamps

were about as anticipated. However, insurance operations, led

again by the truly outstanding results of Phil Liesche’s

managerial group at National Indemnity Company, were even better

than our optimistic expectations.

Most companies define “record” earnings as a new high in

earnings per share. Since businesses customarily add from year

to year to their equity base, we find nothing particularly

noteworthy in a management performance combining, say, a 10%

increase in equity capital and a 5% increase in earnings per

share. After all, even a totally dormant savings account will

produce steadily rising interest earnings each year because of

compounding.

Except for special cases (for example, companies with

unusual debt-equity ratios or those with important assets carried

at unrealistic balance sheet values), we believe a more

appropriate measure of managerial economic performance to be

return on equity capital. In 1977 our operating earnings on

beginning equity capital amounted to 19%, slightly better than

last year and above both our own long-term average and that of

American industry in aggregate. But, while our operating

earnings per share were up 37% from the year before, our

beginning capital was up 24%, making the gain in earnings per

share considerably less impressive than it might appear at first

glance.

We expect difficulty in matching our 1977 rate of return

during the forthcoming year. Beginning equity capital is up 23%

from a year ago, and we expect the trend of insurance

underwriting profit margins to turn down well before the end of

the year. Nevertheless, we expect a reasonably good year and our

present estimate, subject to the usual caveats regarding the

frailties of forecasts, is that operating earnings will improve

somewhat on a per share basis during 1978.

Textile Operations

The textile business again had a very poor year in 1977. We

have mistakenly predicted better results in each of the last two

years. This may say something about our forecasting abilities,

the nature of the textile industry, or both. Despite strenuous

efforts, problems in marketing and manufacturing have persisted.

Many difficulties experienced in the marketing area are due

primarily to industry conditions, but some of the problems have

been of our own making.

A few shareholders have questioned the wisdom of remaining

in the textile business which, over the longer term, is unlikely

to produce returns on capital comparable to those available in

many other businesses. Our reasons are several: (1) Our mills in

both New Bedford and Manchester are among the largest employers

in each town, utilizing a labor force of high average age

possessing relatively non-transferable skills. Our workers and

unions have exhibited unusual understanding and effort in

cooperating with management to achieve a cost structure and

product mix which might allow us to maintain a viable operation.

(2) Management also has been energetic and straightforward in its

approach to our textile problems. In particular, Ken Chace’s

efforts after the change in corporate control took place in 1965

generated capital from the textile division needed to finance the

acquisition and expansion of our profitable insurance operation.

(3) With hard work and some imagination regarding manufacturing

and marketing configurations, it seems reasonable that at least

modest profits in the textile division can be achieved in the

future.

Insurance Underwriting

Our insurance operation continued to grow significantly in

  1. It was early in 1967 that we made our entry into this

industry through the purchase of National Indemnity Company and

National Fire and Marine Insurance Company (sister companies) for

approximately $8.6 million. In that year their premium volume

amounted to $22 million. In 1977 our aggregate insurance premium

volume was $151 million. No additional shares of Berkshire

Hathaway stock have been issued to achieve any of this growth.

Rather, this almost 600% increase has been achieved through

large gains in National Indemnity’s traditional liability areas

plus the starting of new companies (Cornhusker Casualty Company

in 1970, Lakeland Fire and Casualty Company in 1971, Texas United

Insurance Company in 1972, The Insurance Company of Iowa in 1973,

and Kansas Fire and Casualty Company in late 1977), the purchase

for cash of other insurance companies (Home and Automobile

Insurance Company in 1971, Kerkling Reinsurance Corporation, now

named Central Fire and Casualty Company, in 1976, and Cypress

Insurance Company at yearend 1977), and finally through the

marketing of additional products, most significantly reinsurance,

within the National Indemnity Company corporate structure.

In aggregate, the insurance business has worked out very

well. But it hasn’t been a one-way street. Some major mistakes

have been made during the decade, both in products and personnel.

We experienced significant problems from (1) a surety operation

initiated in 1969, (2) the 1973 expansion of Home and

Automobile’s urban auto marketing into the Miami, Florida area,

(3) a still unresolved aviation “fronting” arrangement, and (4)

our Worker’s Compensation operation in California, which we

believe retains an interesting potential upon completion of a

reorganization now in progress. It is comforting to be in a

business where some mistakes can be made and yet a quite

satisfactory overall performance can be achieved. In a sense,

this is the opposite case from our textile business where even

very good management probably can average only modest results.

One of the lessons your management has learned - and,

unfortunately, sometimes re-learned - is the importance of being

in businesses where tailwinds prevail rather than headwinds.

In 1977 the winds in insurance underwriting were squarely

behind us. Very large rate increases were effected throughout

the industry in 1976 to offset the disastrous underwriting

results of 1974 and 1975. But, because insurance policies

typically are written for one-year periods, with pricing mistakes

capable of correction only upon renewal, it was 1977 before the

full impact was felt upon earnings of those earlier rate

increases.

The pendulum now is beginning to swing the other way. We

estimate that costs involved in the insurance areas in which we

operate rise at close to 1% per month. This is due to continuous

monetary inflation affecting the cost of repairing humans and

property, as well as “social inflation”, a broadening definition

by society and juries of what is covered by insurance policies.

Unless rates rise at a comparable 1% per month, underwriting

profits must shrink. Recently the pace of rate increases has

slowed dramatically, and it is our expectation that underwriting

margins generally will be declining by the second half of the

year.

We must again give credit to Phil Liesche, greatly assisted

by Roland Miller in Underwriting and Bill Lyons in Claims, for an

extraordinary underwriting achievement in National Indemnity’s

traditional auto and general liability business during 1977.

Large volume gains have been accompanied by excellent

underwriting margins following contraction or withdrawal by many

competitors in the wake of the 1974-75 crisis period. These

conditions will reverse before long. In the meantime, National

Indemnity’s underwriting profitability has increased dramatically

and, in addition, large sums have been made available for

investment. As markets loosen and rates become inadequate, we

again will face the challenge of philosophically accepting

reduced volume. Unusual managerial discipline will be required,

as it runs counter to normal institutional behavior to let the

other fellow take away business - even at foolish prices.

Our reinsurance department, managed by George Young,

improved its underwriting performance during 1977. Although the

combined ratio (see definition on page 12) of 107.1 was

unsatisfactory, its trend was downward throughout the year. In

addition, reinsurance generates unusually high funds for

investment as a percentage of premium volume.

At Home and Auto, John Seward continued to make progress on

all fronts. John was a battlefield promotion several years ago

when Home and Auto’s underwriting was awash in red ink and the

company faced possible extinction. Under his management it

currently is sound, profitable, and growing.

John Ringwalt’s homestate operation now consists of five

companies, with Kansas Fire and Casualty Company becoming

operational late in 1977 under the direction of Floyd Taylor.

The homestate companies had net premium volume of $23 million, up

from $5.5 million just three years ago. All four companies that

operated throughout the year achieved combined ratios below 100,

with Cornhusker Casualty Company, at 93.8, the leader. In

addition to actively supervising the other four homestate

operations, John Ringwalt manages the operations of Cornhusker

which has recorded combined ratios below 100 in six of its seven

full years of existence and, from a standing start in 1970, has

grown to be one of the leading insurance companies operating in

Nebraska utilizing the conventional independent agency system.

Lakeland Fire and Casualty Company, managed by Jim Stodolka, was

the winner of the Chairman’s Cup in 1977 for achieving the lowest

loss ratio among the homestate companies. All in all, the

homestate operation continues to make excellent progress.

The newest addition to our insurance group is Cypress

Insurance Company of South Pasadena, California. This Worker’s

Compensation insurer was purchased for cash in the final days of

1977 and, therefore, its approximate $12.5 million of volume for

that year was not included in our results. Cypress and National

Indemnity’s present California Worker’s Compensation operation

will not be combined, but will operate independently utilizing

somewhat different marketing strategies. Milt Thornton,

President of Cypress since 1968, runs a first-class operation for

policyholders, agents, employees and owners alike. We look

forward to working with him.

Insurance companies offer standardized policies which can be

copied by anyone. Their only products are promises. It is not

difficult to be licensed, and rates are an open book. There are

no important advantages from trademarks, patents, location,

corporate longevity, raw material sources, etc., and very little

consumer differentiation to produce insulation from competition.

It is commonplace, in corporate annual reports, to stress the

difference that people make. Sometimes this is true and

sometimes it isn’t. But there is no question that the nature of

the insurance business magnifies the effect which individual

managers have on company performance. We are very fortunate to

have the group of managers that are associated with us.

Insurance Investments

During the past two years insurance investments at cost

(excluding the investment in our affiliate, Blue Chip Stamps)

have grown from $134.6 million to $252.8 million. Growth in

insurance reserves, produced by our large gain in premium volume,

plus retained earnings, have accounted for this increase in

marketable securities. In turn, net investment income of the

Insurance Group has improved from $8.4 million pre-tax in 1975 to

$12.3 million pre-tax in 1977.

In addition to this income from dividends and interest, we

realized capital gains of $6.9 million before tax, about one-

quarter from bonds and the balance from stocks. Our unrealized

gain in stocks at yearend 1977 was approximately $74 million but

this figure, like any other figure of a single date (we had an

unrealized loss of $17 million at the end of 1974), should not be

taken too seriously. Most of our large stock positions are going

to be held for many years and the scorecard on our investment

decisions will be provided by business results over that period,

and not by prices on any given day. Just as it would be foolish

to focus unduly on short-term prospects when acquiring an entire

company, we think it equally unsound to become mesmerized by

prospective near term earnings or recent trends in earnings when

purchasing small pieces of a company; i.e., marketable common

stocks.

A little digression illustrating this point may be

interesting. Berkshire Fine Spinning Associates and Hathaway

Manufacturing were merged in 1955 to form Berkshire Hathaway Inc.

In 1948, on a pro forma combined basis, they had earnings after

tax of almost $18 million and employed 10,000 people at a dozen

large mills throughout New England. In the business world of

that period they were an economic powerhouse. For example, in

that same year earnings of IBM were $28 million (now $2.7

billion), Safeway Stores, $10 million, Minnesota Mining, $13

million, and Time, Inc., $9 million. But, in the decade

following the 1955 merger aggregate sales of $595 million

produced an aggregate loss for Berkshire Hathaway of $10 million.

By 1964 the operation had been reduced to two mills and net worth

had shrunk to $22 million, from $53 million at the time of the

merger. So much for single year snapshots as adequate portrayals

of a business.

Equity holdings of our insurance companies with a market

value of over $5 million on December 31, 1977 were as follows:

No. of Shares Company Cost Market


(000’s omitted)

220,000 Capital Cities Communications, Inc. ….. $ 10,909 $ 13,228

1,986,953 Government Employees Insurance

Company Convertible Preferred …….. 19,417 33,033

1,294,308 Government Employees Insurance

Company Common Stock …………….. 4,116 10,516

592,650 The Interpublic Group of Companies, Inc. 4,531 17,187

324,580 Kaiser Aluminum& Chemical Corporation … 11,218 9,981

1,305,800 Kaiser Industries, Inc. …………….. 778 6,039

226,900 Knight-Ridder Newspapers, Inc. ………. 7,534 8,736

170,800 Ogilvy & Mather International, Inc. ….. 2,762 6,960

934,300 The Washington Post Company Class B ….. 10,628 33,401


Total …………………………….. $ 71,893 $139,081

All Other Holdings …………………. 34,996 41,992


Total Equities …………………….. $106,889 $181,073

======== ========

We select our marketable equity securities in much the same

way we would evaluate a business for acquisition in its entirety.

We want the business to be (1) one that we can understand, (2)

with favorable long-term prospects, (3) operated by honest and

competent people, and (4) available at a very attractive price.

We ordinarily make no attempt to buy equities for anticipated

favorable stock price behavior in the short term. In fact, if

their business experience continues to satisfy us, we welcome

lower market prices of stocks we own as an opportunity to acquire

even more of a good thing at a better price.

Our experience has been that pro-rata portions of truly

outstanding businesses sometimes sell in the securities markets

at very large discounts from the prices they would command in

negotiated transactions involving entire companies.

Consequently, bargains in business ownership, which simply are

not available directly through corporate acquisition, can be

obtained indirectly through stock ownership. When prices are

appropriate, we are willing to take very large positions in

selected companies, not with any intention of taking control and

not foreseeing sell-out or merger, but with the expectation that

excellent business results by corporations will translate over

the long term into correspondingly excellent market value and

dividend results for owners, minority as well as majority.

Such investments initially may have negligible impact on our

operating earnings. For example, we invested $10.9 million in

Capital Cities Communications during 1977. Earnings attributable

to the shares we purchased totaled about $1.3 million last year.

But only the cash dividend, which currently provides $40,000

annually, is reflected in our operating earnings figure.

Capital Cities possesses both extraordinary properties and

extraordinary management. And these management skills extend

equally to operations and employment of corporate capital. To

purchase, directly, properties such as Capital Cities owns would

cost in the area of twice our cost of purchase via the stock

market, and direct ownership would offer no important advantages

to us. While control would give us the opportunity - and the

responsibility - to manage operations and corporate resources, we

would not be able to provide management in either of those

respects equal to that now in place. In effect, we can obtain a

better management result through non-control than control. This

is an unorthodox view, but one we believe to be sound.

Banking

In 1977 the Illinois National Bank continued to achieve a

rate of earnings on assets about three times that of most large

banks. As usual, this record was achieved while the bank paid

maximum rates to savers and maintained an asset position

combining low risk and exceptional liquidity. Gene Abegg formed

the bank in 1931 with $250,000. In its first full year of

operation, earnings amounted to $8,782. Since that time, no new

capital has been contributed to the bank; on the contrary, since

our purchase in 1969, dividends of $20 million have been paid.

Earnings in 1977 amounted to $3.6 million, more than achieved by

many banks two or three times its size.

Late last year Gene, now 80 and still running a banking

operation without peer, asked that a successor be brought in.

Accordingly, Peter Jeffrey, formerly President and Chief

Executive Officer of American National Bank of Omaha, has joined

the Illinois National Bank effective March 1st as President and

Chief Executive Officer.

Gene continues in good health as Chairman. We expect a

continued successful operation at Rockford’s leading bank.

Blue Chip Stamps

We again increased our equity interest in Blue Chip Stamps,

and owned approximately 36 1/2% at the end of 1977. Blue Chip

had a fine year, earning approximately $12.9 million from

operations and, in addition, had realized securities gains of

$4.1 million.

Both Wesco Financial Corp., an 80% owned subsidiary of Blue

Chip Stamps, managed by Louis Vincenti, and See’s Candies, a 99%

owned subsidiary, managed by Chuck Huggins, made good progress in

  1. Since See’s was purchased by Blue Chip Stamps at the

beginning of 1972, pre-tax operating earnings have grown from

$4.2 million to $12.6 million with little additional capital

investment. See’s achieved this record while operating in an

industry experiencing practically no unit growth. Shareholders

of Berkshire Hathaway Inc. may obtain the annual report of Blue

Chip Stamps by requesting it from Mr. Robert H. Bird, Blue Chip

Stamps, 5801 South Eastern Avenue, Los Angeles, California 90040.

Warren E. Buffett, Chairman

March 14,1978


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